Heat styling can cause moisture loss. “Our hair’s elasticity and strength are largely reliant on its water content, so this can cause dryness, brittleness and breakage,” says Anabel Kingsley, consultant trichologist and brand president at Philip Kingsley.

“At its most severe, heated styling tools can cause ‘bubble hair’ – a condition that occurs when your hair becomes filled with tiny air bubbles. Very hot blow dryers over 175 degrees and straighteners over 125 degrees can cause moisture within the hair shaft to rapidly steam and expand, creating tiny air pockets within the hair fibre.

“If this happens, you will notice the formation of little bulges or ‘bubbles’ along your hair shaft. Where these bubbles form, hair is very weak and fragile. Unfortunately, you cannot reverse bubble hair.”

While both methods come with their own disadvantages, there are steps you can take to ensure your hair is protected and the integrity of the hair shaft isn’t compromised. Here, we round-up our favourite hair drying products…

How to air dry your hair while keeping it healthy and protected