James says:

Always start by splashing your face with cold water as this cools you down and closes your pores
Start applying the tan from the hairline down working around the face, over your eyes and the back of your neck
Apply some moisturiser to a cotton bud and lightly buff into the hairline and brows
After application, always drink through a straw to avoid the white lip line
If you want a more subtle glow, mix some of your tan in with some moisturiser and apply with a thick foundation brush for a more blended finish
Leave over night
Moisturise your face daily to prolong your tan, avoid using oils as this will strip your colour
If you are out in the sun, or doing sports wear a water based SPF to make it last.

The Pros Know: how to apply the perfect fake tan on your face