This is where shit gets real. Moisturise, moisturise, moisturise is the main message to take away. Think of your tanned skin as the plant in Little Shop of Horrors. It is hungry and it needs feeding. Slap on the vitamin E every hour.

If you want even more of a boost in richness, plenty of cosmetic companies are now producing aftersun lotions that combine self-tanning with hydration or simply enhance the natural tanning process for a more intense glow.

Experts also advise taking supplements to increase ability to tan and reduce sunburn risk simultaneously. Top of the list are betacarotene (30mg a day) and copper (4mg), while popping top up pills of Vitamin B6 (50mg), C (2000g) and E (1000IU) can assist further with skin recovery.

UK heatwave: the ultimate guide to getting a safe and long-lasting tan