You can layer coloured mascaras over a traditional black for a nod to any particular shade and to dial down the pigment slightly, or you could just apply it to either the top or bottom lashes for a more subtle look.

But – and this is a big but –if you’re going to go all out, apply it directly onto bare lashes from root to tip and just own it. “Wear it with a purpose. When you wear colour it’s about minimalizing everything else, keep your skin and everything else super fresh and just be that cool girl. Channel her,” he says. “Coloured lashes are perfect for that girl, because if she has messy hair or is a little bit undone, she can put it on and then she’s ready for the day but is still a little bit extra.”

Consider us told.

How to wear coloured mascara, according to Chrissy Teigen’s make-up artist