Beauty

Huda Beauty’s pop-up shop is officially open – here are the details

Posted by
Lucy Partington
Published
Huda beauty announces a pop up store in London

The brand’s first ever pop-up store has opened in London – and it’s a real beauty wonderland.

Things usually start slowing down towards the end of the year, but that’s a rule that apparently doesn’t apply to the world of beauty. 

First, Glossier announced it would be doing a second pop-up store in London, and now Huda Beauty has announced that it will be opening one, too.

You may also like

Glossier London: the brand’s UK pop-up is temporarily closed to prevent spread of coronavirus

Huda Kattan – who launched her billion dollar brand in 2013 – announced the news on her website earlier today (11 November) and she has taken inspiration for the pop-up from her newest eyeshadow palette, named Mercury Retrograde, in order to create a ‘celestial universe.’

Never a brand to do anything by halves, we expect the pop-up to be a real show stopper with no expense spared. It’s set to open on 29 November until 26 December, and will be located in London’s Covent Garden.

“I’ve been dying to do a pop-up for ages and I knew the first one had to be in Covent Garden,” says Kattan. The pop-up promises to transport customers to another galaxy and we’re told it’ll be a completely unique shopping experience filled with cult-favourite, best-selling products, alongside limited edition pieces and accessories that have been specially created for the event.

Entry to the pop-up will be free of charge, but space will be limited and queues are expected. To help solve that problem, the brand is advising shoppers to book online to secure a queue-free slot.

As expected, spaces will be available be on a first come, first served basis with a limited number being released each week.

The Huda Beauty pop-up will be located in Covent Garden’s East Piazza from November 29 to December 26. 

Opening hours are Monday to Saturday 10am – 8pm and Sundays 12pm – 6pm, except on the opening day when it’ll be open 11am – 4pm. It will also be closed on Christmas Day. 

Plus, if you’re one of the first 100 customers to step through the doors will get a surprise goody bag. If that’s not an incentive to get down there on the opening day then we don’t know what is.

Sign up for our essential edit of what to buy, see, read and do, and also receive our 11-page Ultimate Guide To Making Your Home Feel Bigger.

Main image: Getty

Topics

Share this article

Author

Lucy Partington

Lucy Partington is Stylist’s beauty editor. She’s obsessed with all things skincare, collecting eyeshadow palettes that she’ll probably never use, and is constantly on the hunt for the ultimate glowy foundation.

Recommended by Lucy Partington

Beauty

Glossier’s London pop-up is temporarily closing to prevent coronavirus spreading

It was an "easy, albeit painful, decision".

Posted by
Lucy Partington
Published
Beauty

Ariel Winter channels Games of Thrones' Daenerys Targaryen with platinum blonde transformation

The Modern Family actress started experimenting with her hair colour after the show wrapped.

Posted by
Lucy Partington
Published