Iconic scents

Some scents come and go, but certain fragrances capture a moment and stay around forever. Following our investigation of why women wear fragrance, Stylist reveals the top 15 perfumes that have never gone out of fashion.

Click an icon below to view - and shop - all the scents.

  • Chanel No5

    Not only a bedtime favourite of Marilyn Monroe, Chanel No 5 is so popular that the French Government reports a bottle is sold every minute.


  • Guerlain Shalimar

    Inspired by the love story of Emperor Shahjahan and his wife Mumtaz Mahal, Guerlain’s Shalimar, released in 1925, remains a true classic on the fragrance shelf.


  • Coty L’Aimant

    First created 1927 by legendary parfumiere Francois Coty for the love of his life, L'Aimant still remains a classic and timeless scent.


  • Nina Ricci L’Air du Temps

    With one bottle sold every five seconds around the world, Nina Ricci’s L’Air du Temps continues to be a huge seller more than 60 years after it landed on shelves.


  • Dior Poison

    It launched back in the eighties, but sales for Christian Dior’s Poison are still soaring, with a 10% rise in the last year


  • Elizabeth Taylor White Diamonds

    Still the best-selling celebrity fragrance in the world (sorry, Jordan), Hollywood legend Elizabeth Taylor’s White Diamonds brought in $63.1 million in 2010 alone.


    See Elizabeth taylor's life in pictures here

  • Charlie Blue

    The first affordable fragrance to hit shelves, Charlie Blue launched with a price of just £4.99, and still remains a popular inexpensive choice.


  • Clarins Eau Dynamisante

    As the first scent to be made up of only aromatic essential oils, Clarins’ fresh citrus Eau Dynamisante revolutionised the world of fragrance.


  • Jean Paul Gaultier Classique

    The famous curved silhouette alone makes the Jean Paul Gaultier Classique fragrance iconic, while the scent of rose, orange blossom and vanilla remains ever-familiar.


  • Calvin Klein cKone

    Released in 1994 as, apparently, the biggest perfume launch of all time, CKOne was fronted by the unequivocally cool Kate Moss, marking the first unisex fragrance.


  • Thierry Mugler Angel

    With the scent of chocolate and caramel, Thierry Mugler’s Angel became an immediate classic on its launch more than 15 years ago, and remains so today.


  • Gucci Rush

    Launched in 1999 when Tom Ford was heading Gucci, Rush exuded sultry sex appeal; a perfect reflection of the fashion house at the time.


  • Kenzo Flower

    Made up of Bulgarian Rose and vanilla, Kenzo Flower makes an appearance on multiple best-selling lists while the bottle has also become iconic.


  • Sarah Jessica Parker Lovely

    Paving the way for a cooler generation of the celebrity fragrance, Sarah Jessica Parker’s Lovely has earned fans amongst even the biggest perfume elitists.


  • Escentric Molecule 01

    Escentric started a perfume revolution when they released Molecule 01, a fragrance consisting of just one single ingredient that melds with the wearer’s pheromones to create their own individual scent.



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