One of the fastest growing US beauty brands is now available in the UK. The place to start? Their complexion range.
Our relationship with make-up has either been non-existent or ritualistic recently. But, either way, fellow beauty obsessives will be familiar with the desire to keep your make-up bags stocked at all times. And one of the staples of this kit? The mighty foundation, of course.
But, finding the right foundation and concealer can be a lengthy process. While getting the exact texture and finish that suits you is always important, looking for a product that suits your skintone can take up the most time.
This is where US brand, IL MAKIAGE comes in. Created in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, it’s become the second fastest growing ecommerce brand in the US. From blusher, bronzer and highlighter to liquid lipsticks, there’s a lot on offer. And today they’ve openened their waitlist in the UK.
But the product that really put them on the map? Their Woke Up Like This Foundation, £36. Coming in 50 shades and infused with moisturising vitamin E and hyaluronic acid, it’s the most reviewed beauty product in the US. With a natural matte finish, the formula is really lightweight, and has buildable coverage from medium to full.
IL MAKIAGE Woke Up Like This Foundation, £36
For the most part, shopping for a new foundation online is an idea that doesn’t seem like the most trustyworthy option. We all have a mismatched foundation story that we dare not look back at, but IL MAKIAGE approach things differently.
Using a curated quiz, you can get your foundation match in a matter of minutes. It’s no ordinary quiz though. They’ve created a PowerMatch algorithm which utilises machine learning functions to precisely match complexion products — without even seeing your face. Coupled with their research into over 700 different skintones, they’ve used these data points to inform their quiz match making to be as accurate as possible.
Take their quiz to find out your foundation match.
IL MAKIAGE’s whole range is available to buy now on ilmakiage.com.
If you’re an avid Stylist fan, you’ll know it’s not always possible to find an issue of our magazine. Often they’re gone before you head into work (they disappear fast!), or you live in a part of the UK where you can’t get your hands on a copy. Add to this the fact that millions of us are not commuting right now, and we wanted to ensure you don’t miss out on the magazine any longer.
Which is why we’re delighted to let you know that Stylist magazine is now available in a digital format, both for Apple and Android users, allowing you to download the full magazine directly to your smartphone or tablet, wherever you may be.
Pricing for our digital magazine starts at just 99p for a single issue, or £21.99 for a full year’s subscription –that’s less than 50p a week! Simply click on the link to activate your Stylist app download from either the Apple store or Google Play and enjoy!
Images: Getty images and courtesy of the brand