Sasha Pallari started #FilterDrop after noticing how face-changing filters on beauty adverts could be misleading to consumers. She campaigned to the ASA to change the rules.

#FilterDrop: ASA rules against u2018misleadingu2019 beauty filters on ads

#FilterDrop: ASA rules against ‘misleading’ beauty filters on ads

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Stylist Daily

New rules advise influencers and companies against applying misleading face filters to beauty adverts.

“My #FilterDrop campaign changed the rules around online advertising in the beauty industry”