It’s safe to assume that The Good Place’s Jameela Jamil is heading into 2019 with the same mantra as 2018: she’s calling out body shaming whenever and wherever she sees it.

Over the past 12 months, Jamil has criticised airbrushing to celebrities promoting ‘detox’ products and weight loss adverts, all while launching her own body positivity campaign, I Weigh on Instagram. Instead of women worrying about their weight, Jamil has encouraged thousands of women to showcase their true value instead with their social media posts.

Now, the activist has called Avon out for its latest beauty campaign that tells women that “dimples are cute on your face” but “not on your thighs”.

Avon apologises after Jameela Jamil slams its “gross abuse” of women