New notes

When the five years had passed, I returned to the industry and launched Jo Loves from my kitchen table. Whilst I had ideas, I had lost the ability to create fragrance - I was stumped. I was miserable.

But, one day on holiday in Southeast Asia, I tasted pomelo fruit for the first time and experienced a moment of creativity. From that moment, everything came rushing back, and I immediately went home to create a Pomelo fragrance.

Now, Pomelo is my best friend. When I smell it, it says: ‘I told you you could do it again.’ And when I ever have moments of doubt, or think I can’t do something, I smell Pomelo. I spray it onto my pillows, sweep the floors with it and even bathe the dog, filling every corner of my house with its sharp citrusy notes. It makes me strong and reminds me that I’ve been given a second chance.”

As told to Harriet Hall

“I dream in perfume”: Jo Malone on how her life has been shaped by fragrance