Anti-Asian racism in the beauty industry goes beyond the occasional misjudged trend and cultural appropriation – it's endemic. Lucy Tandon Copp explains why the ESEA deserve better

 "ESEA women are frequently estranged from the beauty industry”

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 The beauty industry continues to perpetuate anti-Asian racism – and our call outs just aren’t being taken seriously

Make-up brand Juvia’s Place’s racial slur was of the worst kind

In the video apologising to her followers, however, Carrie repeated the offensive word two more times     

Anti-Asian racism is an industry-wide issue

The reality is that less obvious yet equally triggering forms of racism are endemic in the day-to-day running of the beauty industry

The ESEA community is far from a niche market

By only catering to the white gaze, marginalised communities are continually exploited and harmed

Anti-Asian hate speech in the US and UK increased by 1,662% in 2020

Stylist Daily

Racism towards East and South-East Asian women goes beyond the occasional misjudged trend and dose of cultural appropriation.

“Recent scandals only confirm how estranged East and South East Asian women are from the beauty industry”