The two Parisian brands have created a line-up that’s both “classic and effortless”.
Two years ago, L’Oréal Paris teamed up with Balmain to create a lipstick collection that was a huge hit. Last year, it recreated the success with a make-up line in collaboration with designer Isabel Marant. Now, in equally as exciting news, L’Oréal Paris has announced it has partnered up with iconic fashion house Karl Lagerfeld to create a limited edition make-up collection.
The KARL LAGERFELD X L’Oréal Paris range will infuse the late designer’s iconic rock-chic style with Parisian elegance, to make it both “classic and effortless”. Additionally, the two brands, which both have Parisian heritage, have long championed and celebrated feminine power and constantly aim to “create the unexpected”.
Lagerfeld, who passed away in February, was a fashion icon and was one of the world’s most famous fashion creatives.
While details of the line-up are scarce, the beauty range will use L’Oréal’s scientific knowledge and colour expertise, while the campaign is entirely inspired by Lagerfeld’s most famous quotes.
“This line of make-up truly reflects the Karl Lagerfeld brand universe and what Karl loved in make-up – he often used eyeshadows as colours in his sketches,” said Caroline Lebar, Head of Image and Communication at Maison Karl Lager Lagerfeld.
“L’Oréal Paris has an inclusive message of beauty for all. Karl liked it when a collaboration resonated with his brand and would make a real impact to many people.”
The KARL LAGERFELD X L’Oréal Paris collection will be revealed worldwide on 20 September and released during Paris Fashion Week on 27 September.
Main image: L’Oréal Paris