Ever since she burst onto the music scene, Lady Gaga has been championed for her unconventional style – and now, the Oscar-winning singer is bringing a similar approach to her make-up line.

The collection, named Haus Laboratories, has Gaga’s much-loved and unique brand all over it. The singer has always been a champion for inclusivity and the power of being yourself – a sentiment which comes through a campaign video Gaga posted on Instagram.

In the short clip, Gaga and a variety of models are seen posing, while the singer’s voice opens with a joke, “The last thing the world needs is another beauty brand… but that’s too bad.”

“They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty is how you see yourself,” she continues, “Your glam. Your expression. Your artistry. We want you to love yourself. Our house, your rules.”

Lady Gaga's entire make-up line is now available to buy