Wash Cycle is a collection of three hard-working shampoos which are suitable for every single hair type but each one has a different job. Where most haircare brands save the ‘goodness’ for the conditioner step, King believes the shampoo plays a vital role in conditioning and replenishing the hair, so he’s packed each one with an impressive list of ingredients.

Used in conjunction with each other, the idea is to work out which combination best suits your hair and lifestyle – perhaps alternating between the detoxifying City Life shampoo and the nourishing Good Life shampoo will work best for your hair type, or maybe you’ll need all three formulas on a rotation to match your ever-changing needs.

Is one shampoo enough? Celebrity hairstylist Larry King doesn’t think so