Every 15 seconds, a woman somewhere in the world is diagnosed with breast cancer. It’s every 10 minutes here in the UK, and the earlier the detection, the better the chances of survival. Estée Lauder Companies has been actively campaigning to reduce that number ever since 1992 with their Breast Cancer Campaign with model and actor Liz Hurley as global ambassador.

For this year, ELC put out a nationwide survey to find out how many of us are checking ourselves properly, and the numbers really say something. One in five of us has never checked our breasts for signs of cancer, and a third don’t know what to look out for. What’s more, one in seven haven’t been shown how to properly check ourselves.

To combat this, ELC has just released more than 650,000 new self-check leaflets on over 1,750 beauty counters across the UK and with online orders. On the leaflet, Dr Zoe Williams explains how to check and what exactly to look out for, including things we might brush off such as armpit pain or redness.

Liz Hurley returns as the face of Estée Lauder Companies’ Breast Cancer Campaign