“‘Pretty Different’ is our anthem for fellow makeup junkies who don’t subscribe to beauty standards,” says Wende Zomnir, Urban Decay’s Founding Partner. “It’s our tribute to individuality because everyone is pretty different. It’s our approach to reinventing what it means to be a beauty brand.”

Lizzo will star in the campaign alongside four trailblazers who refuse to accept forced standards; actor Ezra Miller, actress Joey King, reggaeton singer Karol G and South Korean singer-songwriter CL.

Lizzo is the new face of Urban Decay, and the campaign is Good As Hell