The new campaign is all about celebrating what makes us different - and it’s the perfect partnership.
From her stellar BET performance, which included a surprise flute performance and standing ovation from Rihanna, to her hit single Truth Hurts going platinum; Lizzo is the star of the moment. And now the singer, rapper and presenter has a new accolade to add to her list of achievements.
Lizzo has been announced as a new spokesperson for Urban Decay’s Pretty Different campaign.
As well as creating hit after hit, Lizzo has inspired countless fans for her refreshing approach to self-love and body positivity. The Juice singer openly refuses labels (“I say I love myself, and they’re like, ‘Oh my gosh, she’s so brave. She’s so political.’ For what? All I said is ‘I love myself, bitch!’” she told The Cut) and promotes empowering messages in her songs (just read the lyrics to Truth Hurts).
“You know there’s a lot of things that make me pretty different, especially when you’re talking from the perspective of beauty campaigns and ads,” says Lizzo, “You don’t really see big brown faces. You don’t really see big, natural hair. We’re starting to, and I think that’s really cool. I think what makes me pretty different is my beautiful double chin. We all get one, eventually [laughs].”
Since it launched in 1996, Urban Decay has celebrated the differences that make us unique – and it continues to champion individuality with this new campaign.
“‘Pretty Different’ is our anthem for fellow makeup junkies who don’t subscribe to beauty standards,” says Wende Zomnir, Urban Decay’s Founding Partner. “It’s our tribute to individuality because everyone is pretty different. It’s our approach to reinventing what it means to be a beauty brand.”
Lizzo will star in the campaign alongside four trailblazers who refuse to accept forced standards; actor Ezra Miller, actress Joey King, reggaeton singer Karol G and South Korean singer-songwriter CL.
“Our UD Citizens are dynamic, global voices that stand up for what they believe in,” adds Zomnir. “They are the true definition of ‘Pretty Different’ and embody the spirit of UD. Because being different doesn’t only mean being ‘weird’ or going against the status quo - it means you being you.”
Images: Urban Decay