Speaking to Mailonline, she says her appointment by Louboutin represents a change in the beauty norm.

“Such a big French brand using a curvier girl for her face is a big step. Not for curvy women, not for freckles, just for women.

“The beauty norm is changing and differences that used to be weaknesses are now turning into strengths.”

Described as a “natural beauty” by Louboutin in its campaign video, Clementine is shot on a French street as the wind blows through her hair - her rouge velvet matte lip adding a vibrant splash of warmth to a blustery day.

“Beauty is changing” Louboutin hires its first plus-size model