For those unsure of what style to go for, the celebrity hairdresser has some very simple advice; don’t feel pressured to adhere to a trend, stay true to what suits you. “When clients say, ‘I want something really current’, I say, ‘Find the right haircut for you and you will always be relevant.’”, François explains.

And how do you discover what works for you? For afro-textures its all about getting better acquainted with yourself.

His best advice is: “play with your hair. Spend time touching it, educate yourself about it, understand its structure. And give products time. Try them in combinations for a few months so you can refine what works,” François says.

Alongside this, his extensive experience has taught him the importance of giving your hair a good base to work with, which means avoiding the toxins carried in tap water as much as possible.

“Water from taps can be full of things like iron, copper and  zinc that damage hair, so getting under the shower less makes  a big difference. I created my Mist Nourishing Water (£12) so women with all hair textures can wet and style their hair without having to go near a tap.”

François continues, “Also, it’s  a misconception that afro-textured hair is dry and needs oil. There’s  a difference between  moisture and hydration.  It’s not one size fits all.”

Although afro-textured hair is getting increasing exposure in the fashion world, François rightfully points out there’s still a long way to go - and it starts with the people at the top.

“The media still has a way to go with its portrayal of afro-textured hair. What do the people around the table making the decisions look like? How diverse are they? I use the analogy of a fruit bowl – if it’s all apples in the bowl everything’s going to come out green and shiny. We need some mangoes, kiwis and bananas in the conversation.”

It’s also hair stylists like him that can play a huge part in highlighting the versatility of afro-textured hair and the importance of paying homage to its heritage; a role that François is happy to take on.

Using the red carpet as an example, he explains how crucial creating a dialogue around this subject is: “I’d like to continue making looks that create a conversation – looks that are authentic to heritage, that question what’s appropriate for a red carpet and are inspired by sculpture, movement and shapes [such as Lupita Nyong’o’s towering bun at the 2016 Met Gala].”

Lupita N’yongo’s hair stylist reveals secret to amazing afro hair