Why everyone is talking about Lush’s new ‘egg’ foundations
- Posted by
- Viola Levy
- Published
This might be the strangest looking foundation we’ve ever beheld…
Say hello to Lush’s forthcoming Slap Stick (geddit?), a stick foundation in the shape of an egg. And its unique appeal doesn’t stop there: each ‘egg’ comes encased in stamped wax, which you have to carefully peel off in order to get at what’s inside.
So far, so Game of Thrones – but there’s method to the oddness: the unusual packaging is minimalist and eco-friendly, as opposed to using excessive plastic, which many brands are guilty of.
Continuing this theme of sustainability, Lush has also provided a storage box made from recycled and recyclable cardboard to house your foundation in-between uses (the only downside being that it’s probably just a little too bulky to tote around in your make-up bag).
And the plus points don’t stop there, either.
For starters, Slap Stick is available in 40 shades in warm, cool and neutral undertones: indeed, those who are London-based can pop into the Lush Studio in Soho from 26 June to be shade matched before the official launch on 29 June. Each ‘egg’ is also packed with a skin loving ingredients – notably 45% Indonesian coconut oil, and Moroccan argan oil to deliver a hefty hydration hit, with natural waxes ensuring the colour stays true.
The foundations have a charitable element, too, with 10% of profits go towards funding literacy classes on the island of Nias, Indonesia. And, best of all, they’re 100% vegan, so animal lovers won’t miss out.
The handy ‘egg’ formulation means that a little of this stuff goes a long way, with serious pigment payoff that gives medium coverage. This makes it ideal for disguising moderate blemishes and pigmentation, while still looking fairly natural. You can apply directly – the egg shape allows you to reach all those nooks and crannies – or use a brush or fingertips.
The only bad news is that these foundations are a seriously limited edition – available for just one month, you can pick yours up online from Lush Labs on 29 June for £16.95. If you can get yourself down to Soho beforehand to find your shade match, we think they’re definitely worth a punt.
Images: Lush Press Office