Say hello to Lush’s forthcoming Slap Stick (geddit?), a stick foundation in the shape of an egg. And its unique appeal doesn’t stop there: each ‘egg’ comes encased in stamped wax, which you have to carefully peel off in order to get at what’s inside.

So far, so Game of Thrones – but there’s method to the oddness: the unusual packaging is minimalist and eco-friendly, as opposed to using excessive plastic, which many brands are guilty of.

Continuing this theme of sustainability, Lush has also provided a storage box made from recycled and recyclable cardboard to house your foundation in-between uses (the only downside being that it’s probably just a little too bulky to tote around in your make-up bag).

And the plus points don’t stop there, either.

Why everyone is talking about Lush’s new ‘egg’ foundations