This year has started with bang for cosmetics giant MAC, as the brand continue on its path of unrivalled and inventive collaborations. But having the incendiary Beth Ditto - lead singer for Gossip - front their new campaign is perhaps its finest moment, at least in our eyes.
It’s a foregone conclusion that her musical prowess is unsurpassable and her day-to-day chameleon approach to make-up looks are as bold as they are genre-defying. But what has ultimately held our gaze Beth-wards - almost six years since Standing In the Way Of Control topped the UK Indie chart at number 1 - is her ability to inspire and ignite with a deftness that her peers could only dream of. Think of Ditto not only as an electrifying performer, but also as a traditional beauty icon re-imagined.
The M∙A∙C Beth Ditto collection will be available globally in June 2012 and the M∙A∙C AIDS Funds will donate 190,000 Euros to French AIDS awareness charity Sidaction this year.
Words: Anita Bhagwandas, pictures: Rex Features and MAC