When it comes to beauty products, we take our recommendations from a variety of sources.

We scour Pinterest for the most-pinned items, such as the most popular mascara or the most popular nude lipstick, and hit up Rank & Style for their insight into the most shopped products online, such as this summer’s must-have bronzer.

And, of course, we’re always on the lookout for cult beauty products that have made such a name for themselves they are sold every minute across the globe.

So all hail Liz Earle’s classic Cleanse & Polish hot cloth cleanser, which sells one unit every 20 seconds worldwide.

This award-winning cleanser sells every 20 seconds worldwide