In case selling over 70 million albums, having a residency in Las Vegas and just generally being one of the most famous singers of our time isn’t enough, Adele is now rumoured to be adding yet another string to her bow, this time in the form of a beauty brand.

Following in the footsteps of other famous founders, including Victoria Beckham, Lady Gaga, Hailey Bieber, Rihanna and Scarlett Johansson (who, can we quickly add, are all living proof that celebrity beauty brands can be good) it seems Adele is finally ready to stop gatekeeping exactly how we can recreate that famous smoky cat eye of hers, the one that we all love so much.

Rumour has it that Adele is working on her own beauty brand – here’s everything we know so far