Make-up

Iconic British brand Barry M celebrates 40 years in the business of joyful, colourful cosmetics

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Morgan Fargo
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Barry M 40th anniversary

Vegan and cruelty-free, the brand has been a staple on bathroom shelves and in make-up bags for decades.

There are some things that instantly remind us of happiness? For me, it’s the smell of the perfume my mum wore when I was a child, the feeling of sunshine on my face, and the mirror-esque gloss of a fresh coat of nail polish. A mix of nostalgia and full-body joy, these pockets of happy moments are often (if not obviously) intermingled with brands and businesses that have been ticking away in the background too.

Barry M 40th anniversary

For example, what if I told you that the brand that made those colourful manicures of the early 90s and 00s a possibility has just turned 40 years old? Founded in North London in 1982, Barry M (the geniuses behind joy-filled colour cosmetics like crackle nail polish and glitter eyeshadow) celebrates 40 years in business today. 

Barry M 40th anniversary

A staple in make-up bags, bathroom cabinets and drugstore counters, Barry M was the brainchild of Barry Mero and his wife Maxine as an answer to a perceived lack of brightly coloured, imaginative products in the beauty industry. 

A vegan and cruelty-free brand, Barry and Maxine began with a range of 100 nail paints, followed by Dazzle Dust eyeshadow, lip paints, and their famous Crackle nail polish.

Barry M 40th anniversary

In celebration of the big milestone, Barry M is releasing new products and colours, from a 40-pan birthday eyeshadow palette to lip gloss, and new shades of Gelly Hi Shine Nail Paint.

Barry M 40 Pan Palette

Barry M / £17.99

40 Pan Palette

Barry M 40 Birthday Lipgloss

Barry M / £4.99

That's Swell! XXL Birthday Edition Extreme Lip Plumper

Barry M Hi Shine Gelly Nail Paint

Barry M / £3.99

Gelly Hi Shine Nail Paint

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Main image: courtesy of the brand

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Morgan Fargo