No matter how many beauty products launch onto the market, there will always be a special buzz around mascaras. In the last few months alone, we’ve trialled BareMinerals’ serum-infused mascara for stronger lashes, Victoria Beckham’s tubing formula and most recently, Maybelline’s Lash Sensational Sky High Mascara, which went viral on TikTok.

Now, another mascara launch has hit the market and it sounds just as exciting. Enter: Benefit’s They’re Real Magnet Mascara, £24.50. We know, there’s a lot to unpack here.

Firstly, Benefit is one of the most iconic brands when it comes to mascara. It’s the creators of bestsellers including They’re Real and Roller Lash, so when we learned the brand is extending its mascara wardrobe, our ears pricked up.

Then, there’s the magnet element. Benefit claims that the formula is enriched with magnetic minerals. This is paired up with a mascara wand that has a magnetically-charged core, which works to pull the formula up and outwards.

Sounds very impressive but just how effective is it? Our beauty team put it to the test.

Benefit They’re Real Magnet Mascara review: does its magnetically-charged mascara live up to the hype?