A go-to for clothing and shoes, Asos also has a very impressive beauty offering. Here, we round up our favourite make-up brands available on the e-retailer.
If you’re anything like us, you’ve had a fair few black and white Asos bags land on your doorstep over the last year.
Many people tend to forget that the e-retailer has a huge offering from hair, make-up, skincare, nail, fragrance, body care and sun care brands. We’ve already given you the run down on its impressive skincare selection but don’t forget to take a look at the make-up section, too.
You may also like
Popular US beauty brands that are available in the UK
Here, we round up our favourite make-up brands available on Asos. Pay day is just around the corner, after all.
You may also like
26 of the best skincare brands available on Asos
Best make-up brands available on Asos
Launched by Huda Kattan in 2013, Huda Beauty skyrocketed to cult status thanks to a long list of popular products, including its Liquid Matte Lipsticks and highly pigmented eyeshadow palettes. Any time something launches, you’re bound to see it all over Instagram and TikTok.
Celebrating inclusivity and setting beauty trends since it launched in 1984, Mac is one of the biggest beauty brands around. And yes, it’s available on Asos. In fact, the brand often launches products exclusively via the e-retailer, like its Glow Play blushers.
When Ericka Rodriguez began creating vegan lipsticks, she didn’t anticipate it would lead to a brand that sits in over 100 Ulta stores across the US. Thankfully, Axiology is now available in the UK via Asos. It delivers impressive formulas, all of which are made with vegan and cruelty-free ingredients.
Pronounced ‘Oma’ (uh-mah), Uoma was launched by Nigerian-born entrepreneur Sharon Chuter. Every product in the brand’s line-up celebrates Chuter’s African heritage, champions inclusivity and is designed to empower its customers.
One of the biggest affordable beauty brands around, you’re bound to have had one, two or a few Maybelline products in your make-up bag at some point. Beginning in 1913, Maybelline is now available in over 129 countries and many of its products go viral – like this Sky High mascara, which recently did the rounds on TikTok.
Creating flattering, eye-defining false lashes for over 60 years, Eylure has a large selection for every occasion. And if you find applying false lashes too fiddly, don’t worry. Eylure is continuously creating clever innovations, like this eyeliner glue.
After more than 20 years as a celebrity make-up artist, Charlotte Tilbury finally launched her eponymous beauty range to the delight of, well, everybody. Since then, we’ve been introduced to some of our all-time favourites, such as its Airbrush Flawless Setting Spray and Airbrush Bronzer.
Another popular affordable brand, L’Oréal Paris has been running for more than 110 years and sells a wide range of make-up products, including numerous cult mascaras and foundations.
You might have seen Iconic London on social media (this setting spray has been particularly popular on TikTok) – and for good reason. It creates products that help you nail the latest beauty trends, from halo eyes to soap brows.
NYX Professional Makeup Born To Glow Naturally Radiant Foundation
For NYX Professional Makeup, inclusivity and freedom to express yourself has always lay at the heart of what it creates. From luminous foundations to vibrant eyeshadow palettes, it has a large offering of professional-level formulas with purse-friendly price tags.
Ever since Becca Cosmetics announced that it will be closing down at the end of September 2021, many of us have rushed to stock up on our favourite products – namely, its bestselling Champagne Pop highlighter. The stampede has led to many products selling out at various retailers but it’s all still available on Asos…
When Urban Decay entered the beauty sphere, it was a breath of fresh air. Alongside its iconic Naked palettes, it brought a wide range of colours onto the market. From electric blue and deep purple to lime green and neon yellow, its products liven up our make-up bags.
Main image: brands