12 of the best make-up brands available on Asos

Launched by Huda Kattan in 2013, Huda Beauty skyrocketed to cult status thanks to a long list of popular products, including its Liquid Matte Lipsticks and highly pigmented eyeshadow palettes. Any time something launches, you’re bound to see it all over Instagram and TikTok.

Try: Huda Beauty Rose Gold Remastered Eyeshadow Palette at Asos, £56

Celebrating inclusivity and setting beauty trends since it launched in 1984, Mac is one of the biggest beauty brands around. And yes, it’s available on Asos. In fact, the brand often launches products exclusively via the e-retailer, like its Glow Play blushers.

Try: Mac Glow Play Blush in Heat Index at Asos, £24

When Ericka Rodriguez began creating vegan lipsticks, she didn’t anticipate it would lead to a brand that sits in over 100 Ulta stores across the US. Thankfully, Axiology is now available in the UK via Asos. It delivers impressive formulas, all of which are made with vegan and cruelty-free ingredients.

Try: Axiology The Balmies Lip Cheek and Eye Balm Semi Matte at Asos, £12

Pronounced ‘Oma’ (uh-mah), Uoma was launched by Nigerian-born entrepreneur Sharon Chuter. Every product in the brand’s line-up celebrates Chuter’s African heritage, champions inclusivity and is designed to empower its customers.

Try: Uoma Beauty Double Take Sculpt and Strobe Stick at Asos, £34.50

One of the biggest affordable beauty brands around, you’re bound to have had one, two or a few Maybelline products in your make-up bag at some point. Beginning in 1913, Maybelline is now available in over 129 countries and many of its products go viral – like this Sky High mascara, which recently did the rounds on TikTok.

Try: Maybelline Sky High Lash Sensational Mascara at Asos, £9.99

Creating flattering, eye-defining false lashes for over 60 years, Eylure has a large selection for every occasion. And if you find applying false lashes too fiddly, don’t worry. Eylure is continuously creating clever innovations, like this eyeliner glue.

Try: Eylure Line and Lash Black Lash Glue and Liner Pen at Asos, £9.95

After more than 20 years as a celebrity make-up artist, Charlotte Tilbury finally launched her eponymous beauty range to the delight of, well, everybody. Since then, we’ve been introduced to some of our all-time favourites, such as its Airbrush Flawless Setting Spray and Airbrush Bronzer.

Try: Charlotte Tilbury Brow Fix Sculpting Gel at Asos, £19

Another popular affordable brand, L’Oréal Paris has been running for more than 110 years and sells a wide range of make-up products, including numerous cult mascaras and foundations.

Try: L’Oréal Paris Glow Cherie Natural Glow Enhancer at Asos, £9.99

You might have seen Iconic London on social media (this setting spray has been particularly popular on TikTok) – and for good reason. It creates products that help you nail the latest beauty trends, from halo eyes to soap brows.

Try: Iconic London Prep-Set-Glow at Asos, £22

For NYX Professional Makeup, inclusivity and freedom to express yourself has always lay at the heart of what it creates. From luminous foundations to vibrant eyeshadow palettes, it has a large offering of professional-level formulas with purse-friendly price tags.

Try: NYX Professional Makeup Born To Glow Naturally Radiant Foundation at Asos, £8

Ever since Becca Cosmetics announced that it will be closing down at the end of September 2021, many of us have rushed to stock up on our favourite products – namely, its bestselling Champagne Pop highlighter. The stampede has led to many products selling out at various retailers but it’s all still available on Asos…

Try: Becca Cosmetics Shimmering Skin Perfector Pressed Highlighter at Asos, £30

When Urban Decay entered the beauty sphere, it was a breath of fresh air. Alongside its iconic Naked palettes, it brought a wide range of colours onto the market. From electric blue and deep purple to lime green and neon yellow, its products liven up our make-up bags.

Try: Urban Decay 24/7 Eye Pencil at Asos, £17