The latest in a stream of TikTok beauty trends, #ColdGirlMakeup is trending. Designed to look like the natural flush you might get on a brisk, cold winter’s day, the trend uses cool-toned blusher, highlighter, sparkle and lipstick – with a focus on the under-eye and tip of the nose areas. It’s been wildly popular.

One cold girl make-up video, created by user @millieleer, has been viewed over 3.6 million times; another, created by @nidalkabashii, has 5 million plays. The comment sections of both are similar:

“The blush on the nose is too cute,” says one viewer. “This is what I want my make-up to look like,” says another.

‘Cold girl make-up’ is trending and it’s a clever way to use blusher this winter