1. Clean the hair

Before you do anything to your eyebrows, take a cotton pad (reusable or otherwise), a towel or a face cloth and gently wipe any product from your eyebrows. If you do your eyebrows last in your routine, it’s likely other make-up –like foundation, powder or even skincare – will be on them and hinder how well the brow gel is able to adhere.

2. Brush the gel in every direction

Take your eyebrow gel wand, toothbrush or spoolie and coat it with the product. Then, brush it into the hair in a variety of directions, focusing on even coverage from the root to the tip of the hair.

3. Lay the hairs in place

Finally, brush the hairs into the shape you want. Try to avoid pulling a jumper or top over your head while your brows are drying, which could cause the hairs to become muddled and messy again.

Some make-up artists suggest holding the eyebrow in shape for up to 10 seconds straight afterwards to intensify the hold.

How to use eyebrow gel properly: keep brows full, fluffy and in place all day long