“Gorgeous, gorgeous girls always over blush; gorgeous gorgeous girls are always in a rush” is one of my favourite audio memes to come out of TikTok. Not only is it true (is anyone ever not rushing?) but it’s an accurate sign of the times: blush is back, in all its flushed glory.

Less dewy than other cult blushes, the Soft Pinch Liquid Blush is a lightweight but highly pigmented formula that blends easily and settles into a diffused, matte wash of colour.

Shop Rare Beauty Soft Pinch Liquid Blush at Space NK, £19

Selena Gomez’s Rare Beauty has finally launched in the UK. These are the 3 products we really rate