There’s a common refrain in the beauty world, uttered by celebrities and make-up professionals alike: a nude or natural lipstick should look like your lips – but better. An oft-thrown-away comment, the “[insert facial feature] but better” chorus has seen a steep rise in popularity following the clean look aesthetic and the advent of pseudo-invisible make-up.

Where HD brows and heavy over-lining once ruled Instagram, soft, full-looking eyebrows and gently flushed warm skin are officially an entire make-up oeuvre right now. As for lip trends – well, you guessed it. My social media feeds are saturated with natural lip colours, a healthy, sometimes glossed sheen and subtle liner pairings.

And, while I spent the majority of my adolescence and young adulthood searching for the product (or products) that would allow me to partake in the effortless lipstick event, it took a recent launch from a celebrity beauty brand to answer my sidelined request: Rose Inc’s Satin Lipcolour Rich Refillable Lipstick collection.

Rose Inc’s refillable satin lipstick collection is timeless and brilliant with a focus on supple, natural colour