There’s nothing that gets me more excited than a new mascara launch, and as somebody who’s fully obsessed with VB, I was obviously buzzing when I heard about this launch.

First impressions were good: not only do I like a small, plastic wand but I also love ‘tubing’ mascaras (they’re the ones that never smudge but also disappear with a bit of hot water) and so this automatically ticked both my boxes. However, I think it’s important to note that I don’t usually like mascara on the first go – I prefer them after they’ve been open a few days, when they’ve dried out a little bit. There’s nothing worse than a formula that’s too wet, am I right?

I didn’t curl my lashes because of the lifting claims this product had and I regret that: despite the small brush making it easy to coat lashes from root to tip, I think adding a slight curl would have levelled things up a bit more. As far as the actual formula goes, I approve: it’s nice and black, it doesn’t clump, it adds length and separates easily. If you’re looking for something to add volume, however, this probably isn’t the product for you.

As promised, though, it didn’t smudge and it was a breeze to remove at the end of the day. The chic, trademark VB packaging that we’ve all come to know and love also makes me like it more, because yes, I am that shallow. It’s a 10/10 from me.

Hanna Ibraheem, senior beauty writer

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