Inclusivity and diversity are at the core of this beauty brands latest campaign, enlisting four new global advocates who embody what it really means to ‘live boldly’.
Revlon has announced details of its new Live Boldly campaign, hoping to champion diversity and inclusivity within the beauty industry by recruiting four new models.
Adwoa Aboah, Ashley Graham, Imaan Hammam and Raquel Zimmermann join Gal Gadot as global ambassadors for the brand, whose latest campaign celebrates women who aren’t afraid to ‘live boldly’.
Graham has been a huge part of the body positivity movement, working tirelessly to challenge the traditional standards of the fashion industry and is now looking to create a more inclusive definition of beauty as one of the only ‘plus-size’ models in history to land a contract with a major beauty brand.
“I am thrilled to be part of this timely and ground-breaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” she says.
“To ‘live boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”
Aboah, Hammam and Zimmermann have become powerful forces within the modelling world, gracing magazine covers across the globe and using their platforms to question the lack of diversity in the beauty industry.
Aboah, who was recently named Model of the Year by The British Fashion Council, has been a huge advocate for women’s empowerment, founding online community Gurls Talk, which aims to provide a safe space for girls to share their stories and connect with others.
Talking about her new role with Revlon, she said: “Revlon gives us a platform that allows us to be accessible to all different types of women. “To me, ‘living boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”
Revlon describes the campaign as a “multi-media platform [leveraging] social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations”.
Will this be the catalyst for a more inclusive, diverse beauty industry? We hope so.