Others went out to buy and try it for themselves – with glowing results.

“I got a tube and I love it. Thanks so much for your recommendation,” they posted.

“I actually just ran out and bought some of the False Effect - for the price I don't see why not. So far I love it!,” another commented.

One user, mf_mal, also posted a photo of her before-and-after lash transformation, saying: “Can now confirm that the Essence False Lash Princess Mascara that was posted about a day ago is in fact amazing (so thank you to EllieDaisyLouise).

“I bought it, tried it, and highly approve of it. Well worth the four dollars!”

This £3.30 mascara is the surprise beauty hit of the internet