Just in time for London Fashion Week, Maybelline New York is set to launch a pop-up shop in London’s Covent Garden.

From the 16 September, the brand has lined up a 10 day event where you'll catch an exclusive glimpse of their October product launches including their 24 hour long lasting Gel Liner and number one selling red lipstick in Pleasure Me Red.

There will also be a Backstage Beauty Bar where renowned global makeup artist Charlotte Willer will be on hand to demonstrate a/w trends she created backstage at the shows. Looks we forecast to be a hit are the bold brow at Erin Wasson X RVCA and the extremely wearable apricot smoky eye at DKNY.

In addition, pop in on your lunch break on Friday 17th September and see the shop transform into a mini Manhattan. Cosmopolitans will be circling while you enjoy hassle-free late night shopping while listening to laid-back tunes from one of New York's biggest DJs and indulging in some complimentary eyebrow threading.

The Maybelline Pop-up Shop, 16 - 26 September, 18 Shorts Gardens, Seven Dials, Covent Garden, London WC2

Maybelline New York's pop-up