While clearly intended to be humourous and light-hearted, after some online comments, Allan clarified that the pictures were purely for entertainment and not intended to be social commentary on gender issues.

She posted on her page: “I have known his wife my entire life and photographed every milestone this couple has had. These photos were taken to make his wife (and everybody else) laugh. I would in no way post these if he had expected all serious reactions and without his permission.”

And Williams himself replied, “It wasn't done as a joke but it was meant to be entertaining. I think a joke would have been to dress up in full bra and panties and a wig, I can see the problem there. On the other hand I'm not your typical wood chopping car fixing type of guy, so the style these photos were in is very much in tune with my personality.

“For what it's worth I had a total blast doing this shoot and if there are any walmart brand underwear companies looking to offer big bucks to an average dude you know where to find me.”

Check out more of the pics below.

3, 2, 1 and... smize: husband's boudoir photo shoot for his wife's birthday goes viral