Beauty

Model hits back at racist comments on Mac’s Instagram account in the best possible way

Posted by
Sarah Biddlecombe
Published

A top model has just become our new hero, after hitting back at racist comments in the best possible way.

Aamita Lagum, a 23-year-old native from Uganda, became the target of hateful racist comments after makeup brand Mac posted an image of her lips on their Instagram page before she walked in the Ohne Titel show at New York Fashion Week.

Accompanied by the caption "Royal romance at @ohnetitelny", the image was taken backstage and showed Lagum's lips in one of the brand's statement purple lip colours.

While the image initially attracted thousands of likes, within hours a slew of racist statements from anonymous internet trolls had started to appear in the comments.

Refusing to be a victim, Lagum took to her own Instagram feed to show how much she loves her lips, and to encourage others to post a picture of their own "luscious lips" accompanied by the hashtag #PrettyLipsPeriod.

A post shared by Aamito Lagum (@aamitolagum) on

The post has drummed up plenty of online support for the model, who has walked in shows including J. Mendel, Burberry and Kanye West's Yeezy line, with a number of people taking to Instagram to share images of their lips.

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Lagum was attending a number of fittings at New York Fashion Week when she was initially alerted to the racist comments by one of her friends.

Speaking to The New York Times, she said, "At first, I was flattered because I absolutely think my lips look beautiful in that photo."

"But when I started to read the comments, it was quite unsettling. Horrible things were being written, and I was not very surprised, which is itself very disheartening.

The model also post a brilliantly defiant snap of a blog post about the incident, with the caption "My lips giving you sleepless nights".

A post shared by Aamito Lagum (@aamitolagum) on

Mac's global president, Karen Buglisi Weiler, told The New York Times that the brand had contacted Instagram to remove the racist comments.

She said, "Our MAC fans are very opinionated, generally speaking, and we encourage that dialogue. But abuse and cruelty are not something we tolerate."

The brand then posted their own response on their Instagram feed, which has so far garnered over 70,000 likes.

Following the incident, Lagum is now in Milan and ready to hit the catwalk again for Milan Fashion Week.

And the inspirational model hopes she has given comfort to anyone who has ever felt victimised by their looks.

She said, "I saw I could be an activist for young women of color or any woman out there who feels like she looks different."

A post shared by Aamito Lagum (@aamitolagum) on