Fragrance fans rejoice! Moschino have just released their latest scent, Fresh Couture. It’s the third to join the ‘Fresh’ family, which is possibly most recognisable for its cleaning spray style bottles.
Back in 2015, when the original scent first arrived in Selfridges, it sold out almost immediately and continued to do so as it rolled out across the nation. We’re predicting a similar fate for this latest addition.
Branded as ‘the most peculiar perfume bottle to ever launch’, Moschino explained that the idea behind the packaging is to juxtapose the most commonplace household product (household cleaner) with the luxury liquid housed inside.
This latest bottle, however, has had a Midas makeover. Following in the vein of head designer Jeremy Scott’s gold trainers, gold handbags and gold belt (you know, the one that every influencer seems to have once they hit 10k followers), this fragrance too is going for gold. Totally extravagant, sure – but definitely one for the bathroom #shelfie. The gold bottle complements the sensual, elegant scent within – a blend of juicy pear, peach and rhubarb laced with vanilla and sandalwood. The smell is addictive, and perfect for anyone who likes the sweeter things in life.
The nose behind the smell is Natalie Gracia-Cetto, the woman you can thank for other fragrance smash hits like Roberto Cavalli Paradiso and Burberry Brit for Women.
As Jeremy Scott previously leaked on Instagram earlier this week, the face of the fragrance is none other than Joan Smalls. In the campaign, Joan is dress head-to-toe in black and gold, covered in chains, holding the oversized trophy fragrance.
The fragrance launches on 1 December and will set you back £80 for 100ml.