Beauty bookings service Treatwell reported a 432% spike in bookings after salons were given a reopening date.
Beauty and hair salons are set to reopen in less than a week.
After 12 months of seeing beauty businesses forced to close with every lockdown, Boris Johnson finally announced that they’ll be able to reopen on 12 April. And unsurprisingly, the news led to a (virtual) stampede.
Beauty bookings service Treatwell has seen a huge 432% spike in bookings – but some beauty treatments have proven to be significantly more popular than others.
According to Treatwell, hair appointments reigned supreme, representing 47% of bookings. Predictably, haircuts were the most popular type of hair bookings, with many of us desperate for a chop.
Next up on the list were face treatments and hair removal, taking up 18% of post-lockdown bookings each.
While ‘regular facials’ are the most popular type of face treatment – undoubtedly spurred by the effects of face masks and lockdown stress – there has also been a rise in interest surrounding microdermabrasion and acne treatments. As for waxing, bookings for a Hollywood wax has proven to be the most popular option.
Nail treatments, particularly two-week manicures like shellac, accounted for 9% of bookings, while massages took up 8%, signalling a rise in our attention to self-care. Let’s hope that continues.
The beauty trends to try when salons reopen
Already have your post-lockdown treatment booked but in need of some inspiration? We’ve rounded up this spring/summer’s biggest trends:
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