This surprising hair colour has become so popular, it’s overtaken platinum blonde…
From toasted coconut and cherry-berry red to cold brew brown and pumpkin spice orange, some of last season’s biggest hair colours were inspired by delicious food and drink - and the trend isn’t dye-ing down any time soon.
Mushroom blonde is set to be the shade of the summer, according to Pinterest, which reports a staggering 308% rise in searches on its site. As a result, Pinterest adds that searches around ‘platinum blonde’ - which has historically been a popular hair choice for summer - have decreased by 26%.
While a hair colour based on, well, fungi, doesn’t sound particularly appealing, it’s actually the perfect colour for sunnier days.
The new trend is all about combining ashy blonde with darker undertones and subtle grey highlights to mimic the natural gradient of a mushroom.
Despite blowing up on Pinterest, the effortlessly cool hair colour was first debuted on Instagram by Maryland-based hairstylist Yokasta Perez (who goes by the name Yokii Techi on Instagram).
In her caption, Perez explained that she gave her client “a root stretch for her previous balayage”, meaning the colour starts slightly further down the head. Doing this eliminates the need to constantly top up colour on your roots, making this trend perfect for anybody who prefers a low-maintenance style.
Likewise, the balance between blonde and brunette means it’s easy to become mushroom blonde without putting your hair through strenuous rounds of hair dyeing.
Inspired? Might be time to book into the salon…
Main image: Live True London