Demi

“Everyone loves the look of natural curls now. People stop me in the street to tell me they like my hair or ask to touch it. I used to relax it but then it started to break off – I’ve worn it curly ever since. It makes me so happy to see women like Solange and Amandla Stenberg – massive natural hair icons – just owning it. That’s a powerful statement.”

My ultimate tip: “I massage coconut oil into my hair and wind the curls around my finger to define them. It's great for damaged hair.”

11-in-1 Cleansing Conditioner, £17.99, Grow Gorgeous (boots.com); Curl Detangling Rinse, £22, Living Proof (cultbeauty.co.uk); Botanique Nourish & Replenish Hydrating Mist, £5.49, Beauty-Full Volume Touchable Bounce Mousse, £5.50, and Perfectly Undone Ultra-Brushable Hairspray, £5.78, all Tresemmé (boots.com)

Let loose: the natural afro hair looks that ruled the s/s 2016 catwalks and how to care for them