NYFW: Josh Wood gave 37 girls different hair colours for Marc Jacobs

Posted by
Henrik Lischke
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After dyeing hair for three days, Josh Wood managed to enchant the Marc Jacobs SS19 audience with every model’s superb head of hair.

Head to head with Rodarte, Marc Jacobs’ Spring Summer 2019 show was a New York Fashion Week front-runner when it comes to OTT Rococo-like extravagance, organza-overload, and stunning beauty looks.

Undoubtedly, the designers show was slightly overshadowed by the one and a half hour delay (apparently the Big Apple’s traffic held up a truck loaded with clothes), however, as soon as Little Yellow Riding Hood, aka Kaia Gerber, stepped on the reflective runway, the anger was soon forgotten.

But besides a defiantly vibrant collection, it was the hair the caught the eye. Faintly hued up-does and delicately dyed buzz-cuts – created by Redken’s Global Creative Director, Guido Pallau, and Redken Global Colour Creative Director, Josh Wood – helped creating the flashy spectacle.

“I think we’ve coloured about 37 girls,” says Wood. “This is the biggest colour project I’ve worked on, with every single girl being a different colour.”

And after 76 hours of dying and styling hair, the Sixties-inspired hair-mosaic was complete. “Marc didn’t want a ‘fun’ pastel, he wanted an aged, vintage pastel where they look like they have a history to them… like a grown up pastel, with the help of a shadow root on each girl, which helps stop the hair from looking like a wig while keeping it modern.”

Nodding to icons like Barbara Streisand and Bee Radziwell, Palau worked closely with Marc Jacobs to achieve these “exaggerated styles,” he explained. Aiming for what he described as “offset cool, natural, classic hair,” the complexity of the final products cannot be underestimated.

“All the looks are quite complex (…) this isn’t a look you do at home. You can take elements from it to try it at home, but I think to get the look itself you really need the help of a professional at your salon,” said Pallau. Which might leave us longing after the immaculate runway look, but the same goes for the clothing, right?

After all, looking at the masterful work of Wood and Pallau is well enough for us – and one can always dream…

Image: Getty