With the climate crisis becoming more critical by the day, it’s so important for high street brands like Olay to rethink their plastic packaging.
From The Body Shop reintroducing their recycling scheme to plastic earbuds being banned, it looks like the beauty industry is taking eco-anxiety very seriously.
This is great news, as the climate crisis continues to be an urgent issue that must be addressed with concrete action and changes in attitudes.
Obviously, there’s still a huge way to go – but these are steps in the right direction.
And now, beauty giant Olay has made a powerful move by becoming the first major skincare brand to trial refillable packaging in an attempt to reduce plastic waste.
The brand will sell each jar of its Regenerist Whip moisturiser with a refillable pod that can be placed inside the container. They will be sold and shipped in a container made of recycled paper and cellophane wrapping won’t be used.
Procter & Gamble will start the three-month trial in the UK and US in October.
“The ultimate goal is to find and adopt many more sustainable packaging solutions, and the refillable package is the first step of that journey. It’s important for us to get it right because only then can we bring this concept to market at scale,” said Anitra Marsh, Procter & Gamble’s associate director of brand communication.
The good news comes after Waitrose announced that they are also trialling a packaging-free system with refill stations in their Oxford store. The supermarket is asking customers to bring in their own containers to fill up with items such as pasta and rice. The trial also includes four different wines and four types of beers, which will be available on tap to take home in reusable bottles.
Hopefully, these trial will prove successful and we’ll head further towards a greener world.