Even though half of Brits don’t like their smile, more than a third of us are afraid of the dentist. But what if you were in control of your dental destiny?

Apps like Straight Teeth Direct allow users to upload selfies for a dentist to analyse. If they think you need treatment, they’ll send a SmileBox, £42, with instructions on how to take teeth moulds. These are used to create clear aligners, and new sets are sent every few weeks. The entire process costs £1,350 and promises straighter teeth in five to nine months.

“By removing the overheads of a clinic whilst harnessing mobile technology, we can push down cost but still connect customers to world-class orthodontists,” says co-founder Dr Aalok Y Shukla.

How far would you go for the perfect smile?