To mark Organic Beauty & Wellbeing Week we got the lowdown on how to navigate the natural beauty aisle.
Whether it’s hunting out pesticide-free fruit and veg at the supermarket, or choosing non-toxic cleaning products for your home, our interest in all things organic has never been more prevalent. According to Soil Association’s latest report, the UK organic market is now worth £2.2 billion, growing an impressive 6% in 2017.
With so many of us looking to make greener lifestyle choices, it’s hardly surprising that the demand for chemical-free products in the beauty and wellness space is also booming. In fact, the same Soil Association report found that beauty is now one of the fastest growing sectors within the organic market with sales up 24% in the last year alone.
While sales may be rising, if you want to commit to a totally nasty-free routine, doing so can be confusing. There are currently no legal standards in place for the term organic which means that any product can be labeled with the word even if it has as little as only one ingredient defined as so.
This is where the Soil Association Organic Beauty & Wellbeing Week comes in. Now in its seventh year, for 2018 the organisation’s campaign is called ‘What I’m Made Of’ and looks to improve transparency around ingredients.
How can we identify if products really are organic?
“The answer here is that it’s not easy to know as there are no legal standards for claims that can be made for organic beauty, unlike food or drink where there are very strict rules in place. This means that a brand wanting to call itself organic can, even if they only use a very small percentage of certified organic ingredients,” Lauren Bartley, Health and Beauty Manager at Soil Association commented. To identify products that are organic look out for the Soil Association symbol on product bottles. Soil Association Certification is independent and rigorous and involves reviewing the entire manufacturing process including sourcing of ingredients, formulation procedures and premises, as well as packaging.
What exactly does organic beauty mean?
Organic products contain ingredients from organic farming, sourced and manufactured using sustainable methods. Products with the certified organic beauty product logo avoid GM ingredients, toxic chemicals, parabens, synthetic colours, nano particles and animal testing. Instead they prioritise sustainably sourced ingredients, a transparent manufacturing process, biodegradable ingredients, ethical packaging and protecting wildlife.
Which beauty brands are organic?
The Soil Association have a list of certified brands on their website for reference. Some of our favourites - including Neal’s Yard Remedies, Odylique, Pai, Bamford and La Eva - all make the cut.
Check out our favourite Certified Organic beauty buys below…
Trilogy Certified Organic Rosehip Oil 20ml
Loved by Miranda Kerr and Gwyneth Paltrow, a bottle of this wonder oil is sold every 90 seconds. Packed with antioxidants and essential fatty acids, it’s intensely hydrating for skin and hair.
Pai Back To Life Hydration Serum
Pai’s entire range is Certified Organic but our favourite products is their new launch, this intensely hydrating serum ideal for reactive skin.
Frankincense Intense™ Lift Eye Cream
Proving once and for all that results-driven formulas and organic ingredients aren’t mutually exclusive, this firming moisturiser will improve skin texture thanks to green tea caffeine and turmeric.
Voya Get Glowing Illuminating Clay Mask
Containing Voya’s signature seaweed alongside rosemary and eucalyptus, this mask will restore glow in fifteen minutes.
Skin & Tonic Calm Clean Balm
Crafted in their Hackney kitchen, this organic soothing cleansing balm will remove makeup and daily grime without irritation.
Main Image: Sarah Diniz