Celebrity make-up artist Pat McGrath launched her cosmetics line Pat McGrath Labs into Selfridges with a pop-up called The Mothership and became its bestselling beauty launch ever

Pat McGrath is Selfridges's bestselling beauty launch ever

Pat McGrath Labs Mothership V Eyeshadow Palette Bronze Seduction

Pat McGrath Labs Mini MatteTrance Lipstick Trio

Pat McGrath Labs FetishEyes Mascara in Xtreme Black

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It's the department store's bestselling beauty launch ever

This beauty brand sells one product every 40 seconds in Selfridges