This beauty brand sells one product every 40 seconds in Selfridges
- Posted by
- Hanna Ibraheem
- Published
After launching into Selfridges in April, Pat McGrath Labs has become the department store’s bestselling beauty launch ever.
With decades of experience at countless fashion shows, an MBE under her belt and a client list that reads like a who’s-who of Hollywood, Pat McGrath is one of the world’s most celebrated make-up artists.
So, when McGrath announced that her make-up collection, Pat McGrath Labs, was launching into Selfridges’s iconic beauty hall, there were ripples of excitement across the beauty industry. When the coveted products finally hit the shelves on 1 April, as part of a luxe all-gold pop-up named The Mothership (McGrath is often referred to as ‘Mother’), beauty devotees flocked to the department store.
As if being the first destination in Europe to host the entire beauty range wasn’t enough, McGrath also launched 75 limited-edition pieces of merchandise, created in collaboration with designers such as Prada, Valentino and Manolo Blahnik.
Unsurprisingly, The Mothership has been a huge success – so much so, it broke Selfridges records. The department store revealed that it sold one Pat McGrath Labs product every 40 seconds, making it Selfridges’s top-selling debut beauty brand.
Impressive, right?
Unfortunately, the pop-up comes to an end this month, but if you plan to take a visit, here are the bestselling products so far:
Pat McGrath Labs Mothership V Eyeshadow Palette Bronze Seduction
Pat McGrath Labs Mini MatteTrance Lipstick Trio
Pat McGrath Labs FetishEyes Mascara in Xtreme Black
Images: Pat McGrath Labs