With the drop comes McGrath’s appointment as the department store’s Special Guest Editor, which will involve her own curated redesign of the store’s 24 windows and limited-edition designer collaborations with Valentino, Prada, Comme des Garçons, Manolo Blahnik, Versace and more.

“Selfridges to me is an iconic London landmark; the epitome of luxury that is always finding new ways to excite and intrigue its customers,” says McGrath about the launch. “ It has been the most divine experience to collaborate with Selfridges on this incredible campaign and have the opportunity to share my vision throughout the store. The windows, the event, The Mothership… it’s going to be major.”

Image: Courtesy of Pat McGrath Labs

Pat McGrath’s cult make-up collection is finally coming to the UK