Just a few short weeks ago, Pat McGrath sent the beauty world spinning when she launched the first product from her namesake brand, Pat McGrath Labs.

A highly-pigmented, shimmering gold-pressed powder, Gold 001 was previewed backstage at the SS 2016 shows (yes, it’s what she used to create those gold-plated lips at Prada).

And since, we haven’t been able to scroll through our Instagram feed without spotting a fan picture dedicated to the product or celebrity plastered in the stuff, under the hashtag #Gold001.

Beauty's most wanted: Pat McGrath gives a sneak peek at her next hero product launch