Legendary make-up artist Pat McGrath has teamed up with cult fashion house Supreme, and we predict a sell-out.
Pat McGrath has done it again.
The legendary make-up artist has seen a stream of success since launching her eponymous make-up brand, Pat McGrath Labs. Upon launch, her first product, Gold 001, sold out in just six months. Then, when her range hit physical shelves, Pat McGrath Labs became Selfridges’ most successful cosmetics launch in history, selling one product every 40 seconds.
Add to that McGrath’s 30+ years in the industry and the brand getting valued at $1 billion just three years after launching, and it’s clear to see that McGrath is only getting started.
For her first PML collaboration, the legendary make-up artist teamed up with Lucasfilm to create a Star Wars collection. Yep, super casual. The collection, which was inspired by McGrath’s love for the movies, featured C-3PO and Sith Trooper packaging and, unsurprisingly, sold out quickly.
Now, McGrath, has launched her second collaboration, and this one is just as exciting. The make-up artist has teamed up with cult fashion label Supreme to create a limited-edition red lipstick – and it’s finally going on sale later today [10 September].
The lipstick – which costs £36 – has been created in the brand’s MatteTrance Lipstick formula and the shade will be called, you guessed it, Supreme. The packaging features McGrath’s signature golden lips design, but the body of the lipstick tube features Supreme’s iconic red and white branding.
So far, so chic. But how does the lipstick look once it’s applied? I was lucky enough to get my hands on one of the coveted lipsticks and immediately proceeded to swipe it on. The first thing to note is the texture.
Despite McGrath’s iconic formula being called MatteTrance, it actually has a more satin-like feel and the finish gives lips a subtle sheen. This means it’s very comfortable to wear, doesn’t drag against your lips and doesn’t dry them out, either.
As for the colour, I’m completely won over. The bullet looks slightly muted but once I put it on, it left behind a bright and vivid shade of pillarbox red. The formula has the perfect mix of cool and warm undertones, which means it’s actually the ideal shade for most, if not all, skin tones.
Then there’s the sleek packaging. The lipstick comes in one of McGrath’s iconic tie-up red boxes and inside, you’ll find the fun candy red lipstick tube with the brand’s signature gold lips at the clasp. It feels weighty and expensive – plus, the lid makes a satisfying ‘click’ every time you close it.
This collaboration is the first time that Supreme has entered the beauty market in its 26-year history and will feature as part of its upcoming Fall/Winter 2020 clothing collection.
When McGrath announced the news on 17 August, she posted a series of nine teaser videos on her Instagram page. Many of them were captioned with lip-related quotes from the likes of Oscar Wilde, Simone de Beauvoir, F. Scott Fitzgerald and even Bram Stoker’s Dracula.
We’re sure this lipstick will sell out in a matter of minutes, if not seconds, so once it drops, you’ll need to act fast.
Pat McGrath x Supreme MatteTrance Lipstick in Supreme, £36, will be available at supremenewyork.com/shop.