L’Oréal Paris put on an extravagant show in Paris this afternoon, and Stylist were there watching it.
As fashion month draws to a close it seems all the brands are pulling out the big guns – and L’Oréal Paris is no exception.
The make-up brand did its inaugural Le Défilé L’Oréal Paris (which translates as The Parade of L’Oréal Paris) catwalk show last September when it took over the Champs-Élysées, AKA the French capital’s most famous shopping street. Now, a year later, it went bigger and better than ever.
Roping in 50 of its spokesmodels, L’Oréal Paris built a specially constructed 60m floating catwalk right in the middle of the River Seine and invited over 400 VIPs to watch from a boat, while 200,000 members of the general public could watch from the river’s bank. And the show pulled in crowds came from far and wide - even the roads around the river were closed while the show took place at 2pm this afternoon.
Dutch supermodel Doutzen Kroes opened the parade, arriving on her own boat in true James Bond-style. She was then joined by other faces of L’Oréal Paris including Eva Longoria, Neelam Gill, Stylist’s fashion issue cover star Duckie Thot, Cheryl, Winnie Harlow, Elle Fanning and Iskra Lawrence.
Each model wore autumn/winter 2018 pieces from brands including Off-White, Isabel Marant, Balmain, Elie Saab and Giambattista Valli, while Val Garland, L’Oréal Paris global makeup director and Stephane Lancen, international hair artist, created around 70 different beauty looks for the show.
Missed it? Don’t worry – you can re-watch the whole show via @lorealmakeup on Instagram. We can thoroughly recommend tuning in for the soundtrack alone.
Main image: Getty